Sufficient unto the day is the evil thereof

Updated Twitter-News Media Survey Results

In Media, News, Twitter on October 18, 2007 at 7:07 pm

Here is the updated results from my survey of the news media’s use of Twitter. It has 29 respondents, as opposed to 21 during the initial period.

survey title:
How the Media Uses Twitter Edit Title

Total Started Survey: 29
Total Completed Survey: 29 (100%)
How do you use Twitter for your news organization?

1. What is your role at your organization?

Editor-in-chief 10.7% 3
Managing editor 10.7% 3
Publisher 0.0% 0
Online editor 28.6% 8
Web producer 14.3% 4
Section editor 3.6% 1
Reporter 17.9% 5
Other (specify below) 14.3% 4
Other (please specify) view comment 5
Comments:
1. owner
2. Entrepreneur
3. Public Relations
4. managing editor/multimedia
5. Director of Coverage

answered question 28
skipped question 1

2. How long have you used Twitter at your organization?

Less than a month 24.1% 7
One to two months 31.0% 9
Less than six months 31.0% 9
Less than a year 10.3% 3
Over a year 0.0% 0
Since it debuted 3.5% 1
Other (please specify) 0

answered question 29
skipped question 0

3. What is its main use?

Promotion and traffic generation 25.0% 7
News delivery 35.7% 10
Dialogue with readers 25.0% 7
Lead generation 14.3% 4
Other (please specify) 0

answered question 28
skipped question 1

4. How many of others’ updates do you follow?

None 10.3% 3
Fewer than 5 20.7% 6
Fewer than 10 10.3% 3
Fewer than 25 13.8% 4
Fewer than 50 10.3% 3
Over 50 34.5% 10

answered question 29
skipped question 0

5. What additional Twitter applications do you use?

None 34.5% 10
Twitterfeed 24.1% 7
Twitteriffic 13.8% 4
Twitterlicious 0.0% 0
Twittergram 0.0% 0
Netvibes app 3.5% 1
Facebook app 17.2% 5
Other (specify below) 6.9% 2
Other (please specify) view comment 3
Comments:
1. twitbin,twitstat
2. twittbin
3. Plus Facebook app and widget in Moveable Type blog

answered question 29
skipped question 0

6. Who proposed the use of Twitter at your organization?

Editor-in-chief or managing editor 22.7% 5
Online editor 45.5% 10
Sub- or section-editor 4.6% 1
Publisher 0.0% 0
Reporter 9.1% 2
Non-editorial employee 18.2% 4
Other (please specify) view comment 8
Comments:
1. I did.
2. Online producer
3. me!
4. friend
5. De Pers
6. Public Relations
7. (Me)
8. self

answered question 22
skipped question 7

7. Who is responsible for Twitter use at your organization?

Online editor 47.6% 10
Web producer 28.6% 6
Other editor 4.8% 1
Reporter 19.1% 4
Other (please specify) view comment 6
Comments:
1. individual choice
2. Me.
3. me!
4. Me
5. Public Relations
6. online folks

answered question 21
skipped question 8

8. How useful has Twitter been to achieving the goal for which you began using it?

Very 28.0% 7
Somewhat 52.0% 13
Not very 20.0% 5
Not at all 0.0% 0
Other (please specify) view comment 2
Comments:
1. Unsure; not enough time has lapsed.
2. Not really long enough to say yet… early days!

answered question 25
skipped question 4

9. How many Twitter accounts does your organization have?

1 50.0% 14
2 17.9% 5
3 10.7% 3
4 3.6% 1
5 3.6% 1
More than 5 14.3% 4

answered question 28
skipped question 1

10. How likely do you think it is that media organizations will make Twitter, and other microblogging applications like it, a part of their day-to-day business in the future?

Very 35.7% 10
Somewhat 46.4% 13
Not very 17.9% 5
Extremely unlikely 0.0% 0
Other (please specify) view comment 1
Comments:
1. But in a more refined form, I think, once it is more widely understood and developed. (NB. Most Guardian Twitter accounts are set up for personal use)

answered question 28
skipped question 1

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