Sufficient unto the day is the evil thereof

The Awesomeness of Pitching, and the Suckiness Thereof, to Both Bloggers and Journalists

In Press placement on April 2, 2007 at 7:00 pm

As a journalist and blogger, who has helped companies place press now and again, I realize that although I have two areas of expertise, I also have two areas of possible irritation to fight against. Like too many things in my world, this too is best expressed… in a table.

Awesomeness of Pitching Journalists

Suckiness Thereof

Awesomeness of Pitching to Bloggers

Lo and the Suckiness Came!

They know what a good story looks like.

They mistake being graceless for being “hard boiled” and “no nonsense.”

They are not hobbled by a predetermined definition of their “editorial mission.”

Sometimes they wouldn’t know a good story if it bit them on the ass.

They understand you are a resource.

They don’t know what “wikis” are.

They are on the forward edge of tech, and often of culture in general.

They’ve never kissed a girl. (Except for some of the girls.)

They work within a strong set of practices and ethics.

What practices? What ethics?

They are not hidebound. (Yet.)

They are constantly reinventing the wheel. Or trying to drive without one.

They got into journalism because the world fascinates them.

They age badly.

They’re brave and enthusiastic.

Their experiences are limited.

They’re answerable to the public

They’re timid.

They’re beholden to no one.

They’re accountable to no one.

They’re sensitive to context.

Constantly twisting to the tune of cutbacks, psycho publishers and circulation stats.

Capable of cutting through the “common wisdom.”

Hard to hear over the meaty applause of private feuds.

Published articles are imbued with authority.

Excessive pressure on journalists to write a lot, fast, piles error on error.

A blog’s comment discussion adds dimension and dynamic to a story and can keep it alive.

Inaccurate and malicious comments abound.

People still take the most insignificant local newspaper more seriously than the most important blog.

Once they buy your pitch, they have to pitch it up.

They can make an immediate decision to run with your pitch.

They have the thin skin of adolescent girls.

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