No Embargoes

My point of view on embargoes is actually a stereoscope of two points.
First, I’ve done quite a bit of journalism, having written for Newsweek, Reuters, Los Angeles Times, CNET, Oregon Business and others. I have also worked as a corporate communications professional for Ask.com, Autoweb, Elance, Visa, PBwiki and more. Triangulating on embargoes from both [...]

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Site Architecture & Strategy

I am occasionally charged by clients with creating the design and strategy for a website they have planned, or with helping them reach a goal toward which I think a website of some sort is the best avenue.
Below is the outline for a site devoted to filling holes in news coverage that I created for [...]

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Latest Publications: Bullfighting in Locals Guide, Raw Food for Ashland Daily Tidings

My two latest publications are available online. They are Five in the Afternoon: In Spain, the Bullfight is more than just a relic (page eight) in LocalsGuide and Raw food means healthy food for Ashland family in the Ashland Daily Tidings.
Living currently in Ashland, it didn’t take long to receive the first letter complaining that [...]

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Site Assessments

As someone who tends to focus on the communications experience for clients’ customers, I’ve done my share of assessing a company’s site and outlining what I think works and fails and how I think the site could be improved. Below are a couple of examples culled from site assessments I’ve written.
Reputation management site
General (navigation): You [...]

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Newsletters

I have had a great deal of opportunity over the years to create and distribute corporate newsletters. Although blogs and other social media have eroded the primacy of this method for keeping in touch with one’s customers, it’s a far cry from finished. I’ve included excerpts from several I’ve created below.
From the iKarma Newsletter.
Featured Feature
Most [...]

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Corporate Blogging for Business Companies

Occasionally, I am called upon to contribute to a company’s blog. There’s no trick to it. I just try to a) write about topics of interest to the company’s customers, to the participants in the conversations that the blog, its writers and its company are engaged in and c) show some of my own personality.
Here [...]

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Curt Hopkins : Press

This is a far-from-exhaustive list of articles about me or my activities, or which have quoted me as an expert. Since articles are moved and archived, many of those formerly readable are no longer available online, such as those interviews on BBC Radio 5 and The World. So this is only a selected list.
I [...]

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PBwiki and the press

I’ve been working this past month helping PBwiki, the world’s largest providers of wiki software and hosting, to build on recent successes by getting some good press coverage. My goal was to secure commitments to publishing four stories, which I’ve done. (I’ll add links when the articles become available.) [Update: five now.]
There’s good and bad [...]

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Web Copy / Sales Path

Here’s a site for sore eyes. I took a dead end-ridden sales path, overgrown with ineffective language and bland graphics and turned it into an efficient, brightly-lit gambol down the online bridle path. A VP at Quicken called it the best sales path he’d ever seen and the number of readers who signed up doubled [...]

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Marcom Samples

I thought it would make sense, this being my professional blog, to offer up samples of what I do now and again. In addition to Space Age Super Communications, I also do good old fashioned marketing collateral. Here are two brochures, one presenting a knowledge management corporation’s messaging and positioning, and another its primary product [...]

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