The Knowledge-is-Power Fiction

Within many companies there is a core belief - core because it is a cherished belief of the people who make up the companies - that “knowledge is power.” In an era in which the public’s relationship to data, information and knowledge has changed so pronouncedly, this attitude is proving to be a liability. This [...]

Read Full Post »

Social Media Marketing for the Neophyte

I recently developed a plan for the introduction of social media into a large arts organization. The goal was to radically remake the organization’s relationship to its customers, a relationship which was showing significant signs of strain.
This was an organization that had a decades-long history of active discouragement by its leaders of listening to customers. [...]

Read Full Post »