Posted in Communications, Real Life, Social media on September 5, 2007 | 2 Comments »
I think the electronic tools of communication, publishing and interaction are just great. I use them a lot for my nonprofit work, in my writing life and the strategic use of them has become my work.
But there is simply no way to achieve electronic mimesis of pulling into a colonial Salvadoran town on a Sunday, [...]
Posted in Communications, Materials, Newsletters on April 28, 2007 | No Comments »
I have had a great deal of opportunity over the years to create and distribute corporate newsletters. Although blogs and other social media have eroded the primacy of this method for keeping in touch with one’s customers, it’s a far cry from finished. I’ve included excerpts from several I’ve created below.
From the iKarma Newsletter.
Featured Feature
Most [...]
Posted in Communications, PR, Social media on April 25, 2007 | No Comments »
Shields Bialasik, the chief at LocalsGuide, which I occasionally advise, has taken my advice, and started a blog, hyperlocal 101. Not surprisingly, he is focusing on the issues surrounding “hyperlocalism.” LocalsGuide is devoted putting the concept of the immediate, geographic and personal into practice, both through their geographically-based social network and their print magazine that [...]
Posted in Communications on April 25, 2007 | No Comments »
There was a very interesting conversation that played out some time back across a number of blogs. Shel Israel (author, with Robert Scoble, of the business blogging book Naked Conversation) began discussing the search by one of his clients, Scrapblog (an online multimedia scrapbooking service), for a person who could wade into the community that [...]
Posted in Communications, Materials, PR, Press placement on March 29, 2007 | No Comments »
I’ve been working this past month helping PBwiki, the world’s largest providers of wiki software and hosting, to build on recent successes by getting some good press coverage. My goal was to secure commitments to publishing four stories, which I’ve done. (I’ll add links when the articles become available.) [Update: five now.]
There’s good and bad [...]
Posted in Communications, Materials on January 18, 2007 | No Comments »
Here’s a site for sore eyes. I took a dead end-ridden sales path, overgrown with ineffective language and bland graphics and turned it into an efficient, brightly-lit gambol down the online bridle path. A VP at Quicken called it the best sales path he’d ever seen and the number of readers who signed up doubled [...]
Posted in Communications on January 17, 2007 | No Comments »
With the proliferation of communications technologies there is an impulse to jump on the bandwagon. How many times have you heard one of the following statements?
“Everyone has email.”
“You can’t compete without a web site.”
“Start blogging or I will destroy you!”
(That last one was from the Evil Blogging Robot.)
But just grabbing the latest communications technology is [...]
Posted in Communications on December 21, 2006 | No Comments »
I find systems of thought (ideologies, philosophies) to be more intellectual exercise than trustworthy tool for understanding the world. Like a t-square, a system can be moved around a page to make interesting or comic patterns but they’re about as useful at getting at the meaning of life (and the “texts” that inform it) as [...]
Posted in Communications on December 10, 2006 | No Comments »
“I act as the tongue of you,
It was tied in your mouth . . . . in mine it begins to be loosened.”—Walt Whitman
As my favorite poet, the American Walt Whitman says in his long poem, “Leaves of Grass“, the writer’s job is to speak. But this speech is not necessarily solely personal speech. Whether [...]
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